Because your cover letter is the first time you "speak" to an employer, it has to be "letter-perfect" and professional in appearance.

Do...

• Address the letter to a specific person, not a title;
• Tailor the letter to the job and the organization. It shouldn't be "canned";
• Show your enthusiasm for the job;
• Keep the letter to one page;
• Keep the paragraphs short and to the point;
• Use action verbs to describe what you've done;
• Experiment with different wording. If you don't think a paragraph is perfect, try to write it another way;
• Type or use a word-processor. No hand-writing- unless specifically requested to provide a hand written;
• Check for spelling or punctuation mistakes;
• Have a friend or family member check your letter for advice and corrections;

Don't...

• Make the cover letter run longer than one page;
• Use a long word when a short one will do. For example, use "try" rather than "endeavour";
• Clutter the letter with too many facts or those that are not relevant to the job. Employers are not interested in your life story;
• Use coloured paper or coloured type;
• Include clip art, photos or or other graphics;

Exceptions: For certain types of work, industries or organizations, a more creative approach is required. Follow the standards appropriate to your specific situation.